Brand Guidelines
Visual identity and design reference for LaxDB.
Logo
The mark is a circle — a deliberate reduction. It references the lacrosse ball while signaling that LaxDB is a platform, not a league or media brand.
Minimum clear space: 1x the diameter of the mark on all sides.
Typography
Display / Headings
Newsreader
Optical sizes, italic only for headings. Weight 400. Provides editorial character without nostalgia.
Body / UI
Helvetica Neue
System fallback stack: Helvetica Neue, Helvetica, Inter, system sans-serif. Clean, invisible, lets the content lead.
Scale
Color
Near-monochrome core in OKLCH for perceptual uniformity. Background carries a subtle warm tint (hue 70). Dark mode inverts the scale. Orange is the only saturated chromatic accent.
--color-background--color-foreground--color-primary--color-muted-foreground--color-subtle--color-accent--color-border--color-border-strong--color-bullet--color-orangeVoice
Do
- State facts plainly
- Be specific over general
- Respect the reader's time
- Let data speak
Don't
- Hype or exaggerate
- Use jargon for its own sake
- Editorialize in data contexts
- Add filler or qualifiers
The tone is knowledgeable but not academic. Direct but not blunt. We write like someone who watches a lot of lacrosse and happens to understand databases.
Design Principles
Data over decoration
Every visual element should serve comprehension. Ornament is noise.
Monochrome discipline
Restraint in color forces clarity in layout and typography. Color is reserved for data visualization where it serves a semantic purpose.
Editorial quality
The reading experience should feel like a well-typeset publication, not a SaaS dashboard. Serif headings, generous spacing, considered hierarchy.